Introducing a new way to connect the pet community and the brands they use in an interactive and innovative way.

THE LAB is an educational and social event within the Expo. It’s a show within the show, designed to bring you the latest insights into pet trends, nutrition, behavior, and more.

At THE LAB, experiment with all things you never knew you needed.

    • New, cutting edge products and technology
    • Innovative workshops and speakers
    • Music, art, food (for people and pets!)
    • Interactive product booths
    • Opportunities to mingle with brands, professionals, and other pet owners

You don’t want to miss this! All you need is a ticket to the Pet Expo to visit this new and interactive experience. See you at THE LAB at AFPE.

JustFoodForDogs Cooking Demonstrations
Want to whip up delicious and nutritious meals for your pooch at home? Stop by our cooking demonstration and we’ll teach you how to prepare whole-food meals that have been proven in university studies to make dogs healthier. We’ll even give you the recipes and complete cooking instructions. Whether it’s cooked at home or in our kitchens, it’s the healthiest food you can feed your dog. Learn more at



Fear Free Training & Preventive Behavior Consults
Love your pet?  So do we.  Want to learn how to prevent some of those problem behaviors?  We are happy to teach you!  Stop by booth #652 for a free consult and learn about improving your pet’s emotional well-being through Fear Free training.  Learn more at


The Litter Genie®

The Litter Genie® cat litter disposal system is the ultimate, hassle-free solution to help Stop Cat Litter Smell in your home. Come see us at Booth 653 to see our new innovative Litter Box and the new Litter Genie XL – purrfect for multi-cat households. Plus, we’ll be giving away Litter Genie Pails, Jackson Galaxy books and t-shirts, Amazon gift cards and lots more! Learn more at


TAiLS & toys
TAiLS & toys will be introducing attendees to Tinkerbelle, a canine model and internet celebrity who has been photographed with top models, fashion designers and celebrities, including Taylor Swift and Ariana Grande. This adorable papitese (papillon-maltese mix) was listed as one of the Most Entrepreneurial Dogs in America by Entrepreneur and is considered a social media influencer with nearly 200,000 followers on Instagram.  Learn more at


TEEF! Health 
Find a way to take the “ick” out of your dog’s lick!  And how to build health and longevity with a natural prebiotic.  Come to booth #655 to find out how and bacteria with our TEEF launcher.  Love your dogs, Love their health! Learn more at



Link AKC Smart Collar
It’s time to get to know your best friend better! Come by THE LAB to experience the LINK collar. Our smart collar has GPS location tracking, activity tracking, an LED light for safety, ultrasonic sound capabilities for training and more. Stop by to see how it works and enter our daily drawings to win one of your very own. Learn more at



Basepaws Cat DNA Test

The world’s first at-home cat genetics test. Get to know your cat’s breed, traits, and ultimately health and habits, while supporting feline genetic research for cat care everywhere. Watch us on Shark Tank TV Show which airs Sunday, April 28th! Learn more at
Winner of the Pet Care Innovation Prize.

Bond Pet Foods
At Bond, we’re making pet foods sourced from high-quality proteins, including meat proteins, without the animal. Through our fermentation process we’re able to provide dogs and cats with the complete nutrition they need while reducing the environmental, safety and farm animal welfare impacts attached to meat production. Stop by booth #633 to learn more, be one of the first to see our first dog treat product and get on our pre-order list. Learn more at
Winner of the Pet Care Innovation Prize.



PlayDate Camera Ball  
PlayDate’s camera-enabled ball lets you stream video over your home wifi to our mobile app. It’s got two motors inside that you can control so you can literally chase your dog or cat around even when you’re not at home! Learn more at
Winner of the Pet Care Innovation Prize.




The Zippy Bus is at it again! Summer lovin’ is in full swing at the ZippyPaws booth. Stop by for all of your dog’s BBQ favs from burgers to brews. You’ll have a chance to win some free swag, take a picture in our Zippy Bus and meet our “Chief Floof” and Instagram influencer @everybodylovesKramer! Learn more at


Merck Animal Health

Friday – Join us as we host Dianne Nowicki, famed Caricature Artist! Come by and have you & your pet’s portrait drawn until 5pm! All pets welcome.

Saturday – Join us at 3 pm for a “You Look Like Your Pet,” competition brought to you by Merck Animal Health! There will be a fabulous grand prize, so if you hear “you look like your dog,” let’s put it to the test!  All pets welcome.

Sunday – Join us at 3 pm for a Pet Costume Contest, brought to you by Merck Animal Health! There will be a fabulous grand prize, so get decked out and show us your best! All pets welcome.  Learn more at

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